Best Buy has launched a huge Apple Shopping Event: Shop new MacBooks, iPads, and more all weekend

Current Sale Structure

The event runs through March 8. MacBook Neo (A18 chip, 16GB base config) is listed at $599 with a $25 gift card—no direct price cut on the unit itself. MacBook Air M5 and MacBook Pro M5 Pro preorders come with $50 and $100 gift cards respectively. The iPad Air with M4 chip gets a genuine $40 discount, dropping the preorder to $559.

Other notable price movements: iPad Mini A17 Pro at $399 (down $100), iPhone 15 128GB unlocked at $529.99 (down $100), Apple Watch Ultra 2 GPS+Cellular at $599 (down $200), and the 24-inch iMac M4 at $1,149 (down $150). AirPods 4 with ANC hit $149.99, a $30 reduction. None of these figures include potential tax or trade-in stack calculations—those vary by state and device condition.

2027 Pipeline Context

Bloomberg reporting via NewsBytes indicates Apple is prepping four iPad Pro variants with upgraded silicon and its first M7 processor, all targeted at early 2027. An entry-level MacBook Pro (K104) is also in development. The last major iPad Pro refresh was October 2025; the most recent MacBook Pro high-end launch hit March 2026, alongside the budget MacBook Neo with the A18 chip originally designed for iPhones.

The pipeline data matters because of supply chain pricing pressure already visible in the market: the MacBook Pro with 1TB storage recently moved from $1,699 to $1,999. If new budget-tier hardware arrives in early 2027 as reported, current M4/M5 configurations face steeper value erosion within 6–9 months.

Practical Buy/Skip Assessment

At these prices, the iPad Mini A17 Pro at $399 represents the strongest percentage discount in the event—roughly 20% off MSRP on a device with no imminent replacement cycle announced. The iMac M4 at $1,149 is also a clean $150 off on a machine that launched less than a year ago.

MacBook Neo at $599 with a $25 gift card is essentially list price with a minor kickback; the A18 chip is a mobile-tier processor, and thermal/data throughput benchmarks under sustained loads are not yet publicly available. Proceed with caution if your workload exceeds casual browsing and document editing.

The MacBook Air and Pro gift card bundles are marginal savings on preordered hardware. If you need one now, the deals are functional. If your current machine has 12+ months of useful life remaining, the 2027 pipeline suggests waiting for M7 silicon and potential price normalization after the current supply chain adjustment. The data shows no reason to rush a $1,000+ purchase on a gift card incentive alone.