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Samsung OLED Dominates the 2026 Value Electronics TV Shootout

According to Forbes, Samsung’s 65S95H OLED won the overall title at the 2026 Value Electronics TV Shootout, taking the highest average results in both SDR and HDR picture-quality categories.

Glenn Harwood·updated July 23, 2026

Samsung OLED Dominates the 2026 Value Electronics TV Shootout

The result matters because the event uses calibrated, side-by-side comparisons rather than default retail presets. For buyers evaluating flagship TVs, this is a meaningful data point—not a substitute for price and size analysis.

The test conditions favor measurable image performance

Value Electronics placed six professionally calibrated TVs into direct comparison: three premium OLED models and three RGB LED models. The OLED group included Samsung’s QN65S95H, LG’s OLED65G6 and Sony’s K65XR80M2. The RGB LED field comprised Samsung’s MRN75R95H, Sony’s Bravia 9 II and LG’s 75MRGB95B.

Four Sony BVM-X3110H professional mastering monitors were used as references. Judges evaluated both test signals and real-world material. This limits the influence of out-of-box processing, which can otherwise distort a showroom comparison through elevated sharpness, motion smoothing, white-balance errors or aggressive tone mapping.

The SDR scorecard covered shadow detail, linearity, low-luminance saturation, skin tones and general accuracy, clarity and grain preservation, plus motion handling. HDR testing used similar criteria, adding HDR tone mapping and luminance, high-luminance wide-color-gamut performance, and posterization and quantization.

Samsung’s result was not confined to one bright-scene metric. Forbes reports that the 65S95H led across the SDR and HDR categories used to determine the overall result.

OLED leads overall; RGB LED remains a separate decision

Sony’s Bravia 9 II took the top spot among the RGB LED entries. That distinction matters. The shootout compared different display approaches, but the winning Samsung OLED was judged against a wider group and led the overall averages.

For a buyer, the result should be read narrowly. It indicates that the calibrated 65-inch S95H performed strongly in this specific expert comparison. It does not establish that every Samsung TV, every panel size or every factory picture mode will produce the same result.

The useful pre-purchase checks remain practical: verify the exact model code, compare the size you need, and confirm whether professional calibration is part of the plan. A TV that leads calibrated SDR and HDR scoring can still be the wrong purchase if the available screen size or price does not fit the installation.

What to track before treating it as a buying signal

The shootout’s data is most relevant to viewers prioritizing film and HDR accuracy, shadow detail, color handling and motion behavior. These are measurable display criteria. They are separate from software experience, gaming features and streaming-app access.

Households using a TV as a shared web display should also treat network restrictions as a separate configuration issue; this guide to accessing Google games on school Wi‑Fi addresses that access layer rather than panel performance.

Verdict: buy only if the QN65S95H’s local price and 65-inch format fit the setup. The shootout result supports Samsung’s image-quality case. It does not, by itself, settle the purchase.